The SPAM® brand, in collaboration with Kroger, is turning heads this summer — and they’re doing it in style. Earlier this year, SPAM® sushi products rolled out nationwide at Kroger’s Family Stores, including Ralphs Grocery Company, and now they’re hitting the road to celebrate in true SPAM® brand style! Introducing the first-ever SPAM® Musubi Mobile: a larger-than-life food truck shaped like a SPAM® Musubi that’s nearly seven feet tall — an unmistakable site for fans and musubi lovers alike.
In honor of National SPAM® Musubi Day on Aug. 8, the SPAM® Musubi Mobile will visit select Ralphs locations in Southern California, offering free samples of SPAM® Musubi and SPAM® Norimaki, all accompanied by music, outdoor games, SPAM® brand merchandise, coupons and more.
For those who can’t catch the Musubi Mobile in person, the celebration continues nationwide: SPAM® sushi is now a permanent offering at fresh-sushi counters inside Kroger and Ralphs stores across the country, giving everyone a chance to experience this savory snack. Consumers nationwide can also get in on the fun, with a digital coupon to redeem free samples across stores nationwide now through August 9, 2025.
SPAM® Musubi Mobile locations
- Thursday, Aug. 7 | 12-2 p.m. PT
- Ralphs, 260 S. La Brea Ave., Los Angeles
- Thursday, Aug. 7 | 5-7 p.m. PT
- Ralphs, 11727 W. Olympic Blvd., Los Angeles
- Friday, Aug. 8 | 12-2 p.m. PT
- Ralphs, 2600 Victory Blvd., Burbank, Calif.
“SPAM® sushi is a lasting culinary tradition that blends heritage, creativity, and global appeal,” said Dan Kubiak, senior brand manager for the SPAM® brand. “From the beloved SPAM® Musubi to inventive takes like SPAM® Norimaki, these dishes continue to resonate, especially across Asian American and Pacific Islander communities where SPAM® products hold deep cultural significance. Our collaboration with Kroger brings these ready-to-enjoy favorites to even more fans, whether they’ve loved the SPAM® brand for years or are just discovering what makes it so iconic.”
The permanent lineup of SPAM® sushi offerings at Kroger’s Family Stores includes Hawaiian-inspired SPAM® Musubi and Japanese-inspired SPAM® Norimaki, now available at fresh sushi counters nationwide.
For full event details and to learn more about where to find SPAM® sushi, visit www.spam.com, and follow the SPAM® brand on Instagram at , on Tik Tok at , and on Facebook .