The makers of the HERDEZ® brand today announced the launch of HERDEZ® Traditional Refrigerated Salsa, a delicious line of salsas available in mild, medium and chipotle varieties, all of which pair the authentic flavors of Mexico with the ease and convenience of a ready-to-serve dip. From the makers of the No. 1 selling salsa brand in Mexico and the second-fastest growing guacamole brand in the U.S., the new HERDEZ® Traditional Salsas are created with simple ingredients like tomatoes, onions, garlic and jalapeño peppers, and can be incorporated into your favorite recipes, enjoyed with chips or used as a topper.
“When reviewing consumers’ salsa-purchasing preferences, we noticed a gap in the marketplace for flavor-forward, robust, roasted tomato salsa with herbs, spices and peppers, and our new HERDEZ® Traditional Salsa line specifically addresses that need with a convenient, refrigerated option,” said Chris Monahan, brand manager of HERDEZ® Refrigerated Dips. “To innovate, we leveraged the bold flavors of Mexico that our fans have come to love from the HERDEZ® brand with recipe inspiration from the HERDEZ® Fundación in Mexico City, which has been the home of Mexican culinary traditions for over 20 years and is committed to sharing the rich heritage of Mexican cuisine.”
HERDEZ® Traditional Refrigerated Salsa joins the existing family of HERDEZ® brand products, including HERDEZ® Traditional Refrigerated Guacamole, HERDEZ® Salsa Cremosas, HERDEZ® Avocado Hot Sauce and more. These refrigerated salsas are available in 15-ounce cups at retailers across the country, with increased nationwide distribution later this summer.
“Whether fans are looking to transport their tastebuds to Mexico or simply a burst of authentic flavor in every bite, HERDEZ® Traditional Salsas fill that craving,” Monahan said. The entire line is both gluten free and kosher and is sure to quickly become a refrigerator staple.
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