The campaign is highlighted by a lively animated video that takes viewers on a dream-like craving journey through a world of flavor centered on two of the product’s key ingredients: tender corned beef and firm diced potatoes. The spot blends archival footage with modern food photography and leans into the Hormel® Mary Kitchen® hash brand’s nostalgic past as a weekend brunch tradition for more than 65 years.
“Hormel® Mary Kitchen® hash has been a time-honored classic served on the breakfast table for more than 70 years and continues to be on trend today,” said Sarah Johnson, brand manager for Hormel® Mary Kitchen® hash. “Our new You’ve Got the Brunchies campaign encompasses the brand’s rich history with a fun undertone of nostalgia, but also promotes the indulgent and crispy appeal of hash as a fun and craveable solution for modern day brunch.”
The campaign, developed in collaboration with BBDO Minneapolis, includes 30-,15-, and 6-second spots that will air on select digital and social channels. Media planning and buying was done by PHD Worldwide.
To view the spots, visit the .
For more information about Hormel® Mary Kitchen® products, including recipes, nutritional information and where to buy, visit or follow the brand on social media at and .