“Like This.” shows consumers how they can use Columbus® brand products to create charcuterie boards and bites, easily and confidently. As consumers redefine what value means to them and prioritize premium items, charcuterie provides an accessible indulgence. The campaign offers inspiration through easy charcuterie builds that deliver elevated experiences.
Many of the featured flavor combinations are part of the —a distinctive, flavor-forward take on charcuterie that makes this legendary cuisine more accessible and delicious than ever. Perfect Charcuterie Bite is the company’s way of taking this cherished culinary art form to bold new places. For consumers, it’s a way to easily create irresistible taste sensations of their own.
“Each Perfect Charcuterie Bite takes you on a journey of delicious flavor combinations with salumi as our star,” Evan Inada, charcuterie director at Columbus, said. “We kept our builds simple yet elevated, allowing everyone to get in on the fun. Food has the power to transport you to a different time and place, so we name each bite and share its story to help our consumers connect with charcuterie on a new, experiential and even emotional level.”
The “Like This.” campaign, from Minneapolis-based food marketing agency JT Mega, uses multiple digital channels to showcase charcuterie pairings, including visual demonstrations for preparation. Charcuterie fits effortlessly into consumers’ lives in countless ways because it allows for moments of connection. It is ideal for sharing with loved ones at home and pleases a crowd at gatherings and parties. However it is eaten, it is with delight.
“The message of ‘Like This.’ is one of enthusiasm—with Columbus® brand products, anyone can create unforgettable moments on a charcuterie board,” says JT Mega Executive Creative Director/Partner Muriel Bartelme Kreske. “Our creative is upending a space that has felt intimidating to consumers. These products are premium, beautiful and exciting, but also approachable. And we’re inspiring consumers to feel the same.”