That’s the premise of the new ad campaign launched today by the makers of SKIPPY® peanut butter. The national campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and a peanut butter snack.
“More than ever, we realize that sometimes all you need is a little break or a reminder to slow down and take a minute to yourself,” said Jennesa Kinscher, brand manager for SKIPPY® peanut butter.
The campaign’s spots – airing nationally today throughout the United States – are fueled with music and rich images of some of life’s special moments. Who can resist puppies and kids? Spoiler alert: Both make an appearance, creating a bit of adorable mayhem in the process. And suddenly, a simple scoop or smear of SKIPPY® peanut butter transports the lead characters to a place of relaxation and indulgence.
“This campaign does an amazing job of recognizing some everyday situations that could be stressful, but when you’re able to take a quick break from reality with something as simple as SKIPPY® peanut butter, you give yourself a few stolen moments in which to forget about the chaos,” Kinscher said.
The Go To Your SKIPPY® Place™ campaign, developed with BBDO Minneapolis, is rolling out with two spots: “Puppy Parenting” and “Fun Aunt.” They are airing on national television and various digital and social channels.
The anthem spots from the campaign can be viewed at .
Media planning and buying for the campaign was done by PHD Worldwide.
For more information about SKIPPY® peanut butter products, including recipes, nutritional information and where to buy them, visit or follow the brand on social media at , and.