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JENNIE-O® Turkey Reigns as the Queen of Protein

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Willmar, Minn.

The Jennie-O® brand, category leader and trusted brand for turkey products, is launching its “Queen of Protein” campaign to showcase the protein that reigns supreme — turkey.

Throughout the campaign, JENNIE-O® turkey rules the “Queendom of Protein” where turkey is the elite protein.

The campaign personifies the fun that can accompany mealtimes — from celebrating daily life to special occasions — and encourages home cooks to win with turkey at every event from grilling to appetizers to meal prepping and more! JENNIE-O® turkey is more than just food, it’s the protein-rich fuel that elevates any situation.

“This campaign represents our brand today in a fun and meaningful way,” said Nicole Behne, vice president of marketing at Jennie-O Turkey Store. “As a trusted provider of quality turkey and a source of expertise for many years, we help consumers elevate their meals, but we also enjoy the moment, celebrating everyday meals and special occasions alike.”

Additionally, the campaign launch comes with updated packaging and new recipes, like curried turkey tacos and southwestern sliders. For “Queen of Protein” recipes, go to .

For more information about JENNIE-O® turkey products, including recipes, nutritional information and where to buy, visit JennieO.com or follow the brand on social media at , and .

ABOUT JENNIE-O TURKEY STORE

For over 80 years, the JENNIE-O® brand has been helping consumers live well by eating well. As the category leader, JENNIE-O® turkey is the trusted brand for quality turkey and a source of expertise. We provide a full portfolio of delicious, nutritious turkey proteins and inspiration for everyday meals or special occasions. Known for our bright green awning evoking the nostalgia of a local farmer stand, our round logo with a touch of yellow and our distinct name from our founders’ daughter Jennifer, the JENNIE-O® turkey brand has the right amount of small-town friendliness paired with leading company expertise and quality.

鶹ӳ 鶹ӳ – Inspired People. Inspired Food.™

鶹ӳ, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on the “100 Best Corporate Citizens” list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and /global-impact/.