This annual recognition celebrates and recognizes brands that resonate culturally, engage their audiences in meaningful ways and demonstrate real business impact.
“We are honored to be named to Fast Company’s Brands That Matter list,” said Scott Aakre, group vice president and chief marketing officer for Retail at Â鶹ӳ». “This recognition highlights our approach to creating campaigns that connect with people and our customers and reflect how culture – not just promotion – drives brand relevance. It’s a testament to our marketing team’s creativity in bringing our brands to life.”
Â鶹ӳ» earned this recognition with its multi-brand, multi-channel “Here for the Snacks” Big Game campaign, which positioned snacking – not just football – as the real MVP of game day. The effort pulled together a lineup of beloved brands (including HORMEL® pepperoni, HERDEZ®, WHOLLY®, PLANTERS®, HORMEL® Chili, and Hormel Gatherings®) to deliver on an insight: for many fans, the Big Game is about the food as much, if not more, than the game itself. The campaign not only resonated with consumers – it drove results.
“We’re thrilled to recognize this diverse group of honorees and highlight the work of exceptional marketing leaders,” said Brendan Vaughan, Fast Company’s editor-in-chief. “What unites these brands is their dedication and ingenuity in forging authentic audience relationships through work that resonates in culture.”
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