The Country Crock® chilled side dish line consists of 10 varieties of refrigerated, microwaveable, multi-portion, potato-/pasta-based side dish products. The line, first introduced in 2004, is a strong player in the refrigerated side dish segment.
“The acquisition of Country Crock® microwaveable, refrigerated side dishes represents a significant opportunity for Âé¶¹Ó³» to advance its participation in the growing segments of convenient meals and side dishes,” said Jeffrey M. Ettinger, chairman of the board, president and chief executive officer at Âé¶¹Ó³». “The line nicely complements our existing protein-based refrigerated products and aligns with our goal of elevating the everyday experience by making Âé¶¹Ó³» the favorite part of any eating occasion.”
Âé¶¹Ó³» currently manufactures and sells microwaveable main dishes including Hormel® refrigerated entrees and Lloyd’s® prepared entrees, consisting primarily of meat or poultry.
Âé¶¹Ó³» was advised in this transaction by Centerview Partners LLC.
Forward-Looking Statements
This news release contains forward-looking information based on management’s current views and assumptions. Actual events may differ materially. Please refer to the cautionary statement regarding Forward-Looking Statements and Risk Factors that appear on pages 30-35 in the company’s 2009 annual report, which can be accessed at under “Investors-Annual Reports.”
Country Crock® remains a registered trademark of Unilever Supply Chain Inc.