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Βι¶ΉΣ³»­ Announces Executive Promotions

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Austin, Minn.

Βι¶ΉΣ³»­ (NYSE: HRL) today announced that Steven G. Binder has been named executive vice president of Refrigerated Foods and Jody H. Feragen has been named executive vice president and chief financial officer.

“Steve and Jody have extensive knowledge of our business and help develop and execute our strategic direction daily,” said Jeffrey M. Ettinger, chairman of the board, president and chief executive officer at Βι¶ΉΣ³»­. “These promotions recognize their hard work and dedication to the company.”

Feragen will continue to oversee all financial areas at Βι¶ΉΣ³»­. She joined the company in 2000 as treasurer, assuming the title of vice president and treasurer in 2001. In 2005, she was promoted to vice president of finance and treasurer, and was named senior vice president and chief financial officer in 2007. Prior to joining Βι¶ΉΣ³»­, she was assistant treasurer for National Computer Systems.

Binder will continue to lead the growth and profitability of the Refrigerated Foods division. He joined Βι¶ΉΣ³»­ in 1979 and progressed through numerous sales and management positions within the foodservice and meat products groups. He assumed his current position as group vice president refrigerated foods in 2007.

New Responsibilities

Ronald W. Fielding has been named executive vice president of corporate strategy, planning and development. In his new role, Fielding will focus on corporate direction and growth by continuing to oversee corporate strategy and the mergers and acquisitions process. Given the importance on identifying and developing future growth platforms, Fielding will also assume responsibility for consumer insights, corporate innovation and new channel development teams.

“Ron’s new position will allow him to focus on identifying key areas where we can continue to expand our business,” Ettinger said.

Fielding started his career with Βι¶ΉΣ³»­ in 1994 and has held various positions in Βι¶ΉΣ³»­ International Corporation, Βι¶ΉΣ³»­ Sales LLC and the Refrigerated Foods and Grocery Products divisions. He advanced to his current position of executive vice president in 2007. Prior to joining Βι¶ΉΣ³»­, Fielding spent 19 years with Philip Morris Companies.

Other advancements

-Thomas R. Day is being promoted to group vice president of foodservice, and will continue reporting to Binder. Day joined Βι¶ΉΣ³»­ in 1981 and advanced through several positions within the foodservice group. He became senior vice president of foodservice in 2007.

-James M. Splinter, vice president of marketing for Βι¶ΉΣ³»­ consumer products in the Refrigerated Foods division, is being named group vice president of Grocery Products and will assume responsibilities for this division from Fielding.

– Steven J. Venenga will advance to director of marketing for meat products, and will report to Binder.

Splinter joined Dubuque Foods in 1984 and has held various marketing positions in the Refrigerated Foods, Grocery Products and Jennie-O Turkey Store divisions. In 2003, he was promoted to his current position.

Venenga started his career as a product marketing manager at Jennie-O Turkey Store in 1996 and held various marketing positions. In 2005, he was promoted to his current position as group product manger for meat products in Austin, Minn.

All changes will be effective on Nov. 1, 2010.

Βι¶ΉΣ³»­ Βι¶ΉΣ³»­

Βι¶ΉΣ³»­, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. The company is a member of the Standard & Poor’s 500 Index, Dow Jones Sustainability World Index and was named one of “The 100 Most Trustworthy Companies” by Forbes in 2010. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit .