In this role, Hsia is responsible for managing all brand-building activities for the Â鶹ӳ» growing portfolio of snacking and entertaining brands, including Planters®, Corn Nuts®, Hormel® Pepperoni, Hormel Gatherings® and Columbus®.
“We are very excited to have Henry lead the snacking and entertaining portfolio for the Retail business segment,” said Jim Snee, chairman of the board, president and chief executive officer at Â鶹ӳ». “Henry has been instrumental in the exceptional growth of the Columbus® brand within the Â鶹ӳ» portfolio and has significant experience in the food industry. I look forward to his leadership in this important and growing segment of our business.”
Hsia joined Â鶹ӳ» in October 2018, shortly after the acquisition of Columbus Craft Meats. Hsia led all marketing and R&D functions for the Columbus® brand and played an integral role in the overall leadership of the Columbus Craft Meats team. Prior to Â鶹ӳ», he established a track record of exceptional results in marketing leadership positions at Ghirardelli, Basic American Foods, Otis Spunkmeyer and Clorox.