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HORMEL® BLACK LABEL® BACON DOESN’T FOLLOW THE BACON CRAZE, IT CREATES IT

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Austin, Minn.

The makers of HORMEL® BLACK LABEL®bacon have been pioneering innovations for more than 100 years. We’re Always The New Black™.

With progressive bacon creations including the invention of Canadian Bacon… in America, powering an epic motorcycle trip on bacon grease and launching the International Bacon Film Festival, the makers of HORMEL® BLACK LABEL®bacon continue to break new frontiers in both products and marketing, because that’s what category leaders do.

To continue to push bacon forward, the makers of HORMEL® BLACK LABEL®bacon are partnering with innovators in all fields including musician, actor and comedian Reggie Watts (@reggiewatts on and ) in a first-of-its kind musical bacon creation: The Reggie Watts Bacon Experience.

The Reggie Watts Bacon Experience fuses Watts’ love of bacon with his genre-busting style to bring to life an innovative musical experience using the sounds of bacon.

“Like HORMEL® BLACK LABEL®bacon, Reggie Watts is always one step ahead of the industry, reimagining music, comedy and performance art to create his own unique brand of entertainment, which makes him the perfect partner to help us push bacon forward,” said Steve Venenga, Vice President of Marketing at Â鶹ӳ»­.

To watch the , listen to the track and engage with other HORMEL® BLACK LABEL®bacon revolutionary and multi-sensory bacon creations from the past, present and future go to .

The makers of HORMEL® BLACK LABEL®bacon are also pushing bacon’s boundaries by funding innovators in all fields, who create bacon-centric projects on Kickstarter, with the bounty of bacon they need to bring their idea to life. For a chance to get backed with bacon follow two easy steps: create a bacon-centric Kickstarter project, and then share the live project URL with the makers of HORMEL® BLACK LABEL®bacon on or . To learn more about the HORMEL® BLACK LABEL®bacon Kickstarter campaign go to .

“Innovation is central to our mission of celebrating the exceptional, pushing bacon craftsmanship forward and bringing better bacon into more homes,” said Steve Venenga, Vice President of Marketing at Â鶹ӳ»­. “We are excited to support bacon innovators that share our passion on Kickstarter and look forward to seeing what they will create using our premium bacon.”

The bacon innovation continues this fall when the HORMEL® BLACK LABEL®bacon brand adds even more cutting-edge bacon products and experiences, including its new 16-ounce Double Smoked bacon. Be the first to know more by following HORMEL® BLACK LABEL®bacon on , and .

Â鶹ӳ»­ HORMEL® BLACK LABEL® BACON

Â鶹ӳ»­ has been perfecting the flavor of bacon for more than 100 years. The strict specifications and natural hardwood smoke allow Â鶹ӳ»­ to produce the highest quality bacon. Maximizing consistency, leanness and quality, HORMEL® BLACK LABEL® bacon delivers a meaty flavor perfect for any meal occasion. Â鶹ӳ»­ offers HORMEL® BLACK LABEL® raw bacon, Canadian bacon, as well as microwave-­ready and fully cooked bacon, which are convenient choices for today’s busy lifestyles.

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Â鶹ӳ»­, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. Â鶹ӳ»­, which leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace, is celebrating its125th anniversary in 2016. The company is a member of the Standard & Poor’s (S&P) 500 Index, S&P 500 Dividend Aristocrats, and was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the eighth year in a row. Â鶹ӳ»­ also received a perfect score on the 2016 Human Rights Campaign Foundation’s Corporate Equality Index, was recognized on the 2016 Best for Vets Employers List by Military Times, and was named one of the 2016 Best Companies for Leaders by Chief Executive magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit and .