Â鶹ӳ»­

Our Sites
Corporate
Search
< Press Releases

Brands

Explore This Section

HORMEL® BLACK LABEL® Bacon and Frank’s RedHot® Team Up for the Spiciest Collab Yet, Featuring Pro Football Running Back Aaron Jones

Tags

Austin, Minn.

Fans can try this limited-edition flavor and participate in the #OnEverythingChallenge via Instagram

Two flavor powerhouses, HORMEL® BLACK LABEL® bacon and Frank’s RedHot®, have joined forces to ignite taste buds with a bold new limited-edition product – HORMEL® BLACK LABEL® Frank’s RedHot® flavored bacon. Available now for a limited time, each hardwood-smoked strip is crafted to deliver crispy perfection layered with savory depth and a bold burst of heat that fans of both brands will instantly recognize and crave.

“This sizzling collaboration delivers an unmistakable, smoky and unapologetically spicy twist,” said Erinn Aulfinger, brand manager for HORMEL® BLACK LABEL® bacon. BLACK LABEL® Frank’s RedHot® flavored bacon is crafted for our boldest fans who are looking to turn up the heat. Whether you’re a bacon lover or a hot sauce fanatic, this fiery fusion is here to challenge your taste buds and inspire culinary creativity.”

To celebrate the launch, fans are encouraged to participate in the #OnEverythingChallenge, starting Tuesday, Oct. 28, by sharing their wildest food mashups featuring bacon and hot sauce on social media. Think spicy bacon ice cream, bacon-wrapped pickles or even bacon-infused cupcakes.

This campaign is in partnership with pro football running back Aaron Jones. “Bacon and hot sauce have been my go-to combo since day one,” said Jones. “When I heard HORMEL® BLACK LABEL® and Frank’s RedHot® were teaming up, I knew it was going to be game-changing. This is exactly what fans like me have been waiting for – two classics coming together to create something incredible and tasty for all to enjoy.” Jones will host a livestream Tuesday, Nov. 11, on Instagram to taste the top fan submissions to the #OnEverythingChallenge.

“For fans of that glorious, sizzling, smoky, crispy slice of bacon, we are happy to layer on Frank’s RedHot® iconic flavor with HORMEL® BLACK LABEL® bacon to spark what we know will be unforgettable combinations,” said Valda Coryat, vice president of marketing at McCormick & Company, Inc.

Here’s how to participate in the #OnEverythingChallenge:

  1. Visit and follow the Instagram page.
  2. On the HORMEL® BLACK LABEL® Frank’s RedHot® flavored bacon post, comment with your favorite food combo to put bacon and hot sauce on, using #OnEverythingChallenge for a chance to have your combo tried by Aaron Jones.
  3. Be sure to tune in to the livestream on Tuesday, Nov. 11, to see if tries your favorite combo!

For more information about HORMEL® BLACK LABEL® bacon, including products, recipes and where to buy, visit , and follow the HORMEL® BLACK LABEL® brand on Instagram, TikTok and Facebook @blacklabelbacon.

Â鶹ӳ»­ the HORMEL® BLACK LABEL® Brand

Bacon plays a larger-than-life role in consumers’ lives. It’s more than food. It’s a symbol, a feeling, an experience. That’s what the makers of the HORMEL® BLACK LABEL® brand believe. First established in 1963, the HORMEL® BLACK LABEL® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match. For more information on all HORMEL® BLACK LABEL® products, including nutritional information, recipes and where to buy, visit .

Â鶹ӳ»­ Â鶹ӳ»­ – Inspired People. Inspired Food.™

Â鶹ӳ»­, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN’S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.