Though ingredient suppliers have been working with the crop for years, peas as a source of plant-based protein is on a strong upwards trajectory. Recognized for its nutritional value and sustainability as a crop, the global pea protein market is projected to grow 13.5 percent per year in volume through 2023, according to date from Global Market Insights … Even CytoSport, whose whey-based Muscle Milk helped create and define the protein beverage category, shifted to a plant-based alternative with Evolve, a new line of ready-to-drink shakes and powders made with pea protein.
Pea Protein Pushes Ahead
BevNet
The rise of plant-based proteins has been one of the dominant trends in food and beverage over the last several years, and ingredient suppliers are trying to fill the demand.