Clarifying Expiration Date
Helping consumers better understand expiration dates has also been an important tool for the team at Βι¶ΉΣ³», eager to avoid unnecessary food waste from label confusions. The team regularly provides resources to consumers to educate and support them on this journey. Chris Anderson, senior communications manager and a former consumer engagement specialist at Βι¶ΉΣ³», acknowledges that the various dates on food packaging can be confusing. “We do get a lot of questions about it,” he says. “A lot of people want to know, ‘What are all these numbers and letters about?’ and ‘Does best if sold by mean it’s still okay to eat?’”
The answer to this last question is a resounding yes; sell-by dates are intended to tell a retailer how long they should display a product for. “Best by” and “use by,” on the other hand, are directed at the consumer, serving as the producer’s official recommendation of when the product will be at peak quality — not the date it expires on. While understanding the dates is important, Richard Carlson, vice president of quality management at Βι¶ΉΣ³» emphasizes that consumers should always trust their judgment when determining a product is safe to eat. “Use all of your senses,” he says, “especially eyes, nose and touch. If it doesn’t look right, smell right or feel right, it’s better to discard the product and avoid an unpleasant experience.” By giving people the tools to better understand food safety, Βι¶ΉΣ³» continues to move toward its ultimate goal of eliminating food waste.
Food donations are also a key pillar of Βι¶ΉΣ³» commitment to zero waste. “It’s one of the biggest levers we can pull as a company, to ensure that products nearing expiration get in the hands of those who can use it,” says Tom Raymond, director of environmental sustainability at Βι¶ΉΣ³». “It aligns with our zero-landfill philosophy.” From longtime partnerships with food banks across the country, and disaster-relief efforts among others, the company is on track to achieve its goal to provide the equivalent of 70 million meals to those in need through cash and product donations by 2030.
Closing the Loop
Brands are also looking for partnerships with companies pioneering the most profitable and efficient uses for agricultural and manufacturing byproducts. Βι¶ΉΣ³» sponsors Bold Open, an innovation event hosted by the Agriculture Utilization Research Institute that brings together some of Minnesota’s largest food and agriculture companies to fast-track solutions to problems the food industry faces. Through its participation, Βι¶ΉΣ³» helps its innovation leaders seek to identify promising startups and entrepreneurs and understand the marketplace of potential upcycled food byproducts in Minnesota and surrounding states.
Βι¶ΉΣ³» is on a mission to convert food waste to beneficial end uses. Projects already underway at the company include upcycling byproducts and turning them into animal feed, fertilizer and natural gas through anaerobic digestion. Raymond describes how one facility upcycles vegetable waste for farmers. “Instead of going into a landfill, the byproducts end up in a tilled field, improving the soil.” Additionally, the company’s Jennie-O® brand is pioneering a project using anaerobic digestion, turning waste products from poultry farms and processing plants into renewable natural gas.
These solutions require continued, long-term effort, and for that reason, Βι¶ΉΣ³» retains a team of dedicated individuals working to find ways to minimize the company’s environmental footprint while bolstering relationships with communities. “In order for us to be the best partner in that community and set ourselves up for the future, we need to be that partner that is doing the right thing,” Myers says. “We’re out there looking at the long term and how we can continue to get better.”