Â鶹ӳ»­

As vice president of Retail Sales – East,  Darren Carter oversees the sales functions for all retail customers throughout the Eastern half of the United States.

Â鶹ӳ»­ is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®,Ìý°ä°¿³¢±«²Ñµþ±«³§^®, WHOLLY^® guacamole, HORMEL^® BLACK LABEL^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Carter joined Â鶹ӳ»­ in a sales role in 1996 and from that role he quickly advanced through several other sales roles around the United States. In 2000, he became a district team leader, and in 2004, he advanced to customer business manager. Carter was named corporate manager of category sales for Grocery Products in 2013 and the following year accepted a leadership role with the company’s former CytoSport business. He was named the director of business planning and vice president of Consumer Products Sales in 2019 and assumed his current position in 2024.

Carter is a graduate of  Purdue University with a bachelor’s degree in sales and marketing.